THE DIGITAL AGE
Digital Marketing has overtaken traditional marketing as the most effective form of building your health clinic. With so much competition in today’s medical field, it’s imperative to have your business online. There are many reasons why digital marketing can be so impactful for any practitioner/their clinic. The most important reason is that it puts your business in front of customers who are actively searching for your expertise. Emereald has created a proven strategy that will increase your call volume, attract new patients and expand your practice’s digital footprint with our services.
Digital Marketing is important because The Millennial generation is becoming the decision makers for their families. This new era of patients will use electronic devices everyday, and depend on them to find their new, favorite local health clinic.
Most consumers use the internet to find the best local option for whatever it is they need – in your case a new, well-respected primary care physician. If these potential new patients are not seeing your health practice online, then most likely they will be going elsewhere. We can help your practice not only reach a larger audience but also deliver the right message for each customer. No other marketing strategy gives you the ability to target specific clients and actually see all of the results. Placing advertising online is the best way to target the most relevant customer. Yellow Pages, Radio and TV used to be a great place to advertise but most people are using the internet to do research before settling on a local family practice. Traditional marketing methods can, and do still work, but they just aren’t as effective as digital marketing. Data transparency is a key differentiator here, as we have much more insight (digitally) to diagnose & optimize our advertising campaigns to get the best bang for your medical marketing budget!